We donate 15% of all net proceeds to conservation charities. For each product we release, we hand select a unique related charity. For example, if you buy a panda shirt, the donation from that transaction goes to a charity that helps pandas specifically

When we release a design for an animal, we are always sure to research the reasons for it's struggles. When we know the problems the animal is facing and the areas where it is facing them, we can then decide what the best way to help is.

We spread awareness for these animals through our shirts and our social media campaigns. People are often surprised to find out that many of the most iconic and beautiful creatures of today are endangered and facing extinction.